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October 21, 2004
Musings about Mathematical Models and the Music Market
Our very own Peter Fader will be talking about his controversial work with the music industrial and its relationship with file sharing.
When: Oct 21, 2004 6:30 p.m. until 9 p.m.
Where: Elephant and Castle Pub, 1800 Market Street, Philadelphia
Price: $25
Contact: Rob Rowello, robert.rowello.mba1999@alum.mit.edu
RSVP: Please click here
Professor Fader’s research centers around building formal models of sales patterns and customer behavior in a number of different contexts. Recently, he has been focusing much of his efforts on the music industry. Not only has he constructed a variety of models in this area, but he has also been involved in controversial topics, such as the different roles (positive and negative) that file-sharing may play in influencing music purchasing. He will discuss some of his experiences in this area (including some of his old MIT coursework and class projects), along with brief overviews of some of his published work and ongoing projects.
Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. He joined the faculty in 1987 after receiving his PhD at MIT. His research focuses on using data generated by new information technology, such as retail point-of-sale scanners and the Internet, to understand consumer preferences and to assist companies in fine-tuning their marketing tactics and strategies. Recent projects include predictive and explanatory models for electronic commerce (e.g., forecasting models for website usage and purchasing behavior) consumer packaged goods industries (e.g., models of new product trial and repeat purchasing patterns), and the music industry (e.g., understanding the role of radio airplay in generating album sales).
Professor Fader has been published in numerous professional journals and is an editorial board member for four leading Marketing journals (Journal of Marketing Research, Marketing Science, Journal of Interactive Marketing, and Marketing Letters). His teaching interests include Marketing Management, Marketing Research, and a new course, ?Applied Probability Models in Marketing.? He has won many teaching awards both at the undergraduate and MBA levels. He regularly teaches in a variety of executive education programs at Wharton's Aresty Institute, and he works closely with several industry associations in order to improve managerial practices for the formal, quantitative analysis of marketing data.
Current papers, course syllabi, and other materials are available at http://www.petefader.com.
Posted by webmaster at October 21, 2004 06:30 PM